Ann Curry: “Make sure everything you tweet is accurate, honest and useful.”

NEW YORK — Accuracy and maintaining the trust of her audience are Ann Curry’s priorities on Twitter.

“You want to make sure everything you tweet is accurate, honest and useful,” Curry said in an interview. “I’m held to a very high standard, and you need to meet that.”

Curry sets a high-standard each day as host of as NBC’s “Today” show, and when the cameras are off, she maintains her journalism standards when she sends updates on Twitter.

“I don’t want to let people down,” she said. “It’s a lot of responsibility.”

Two years ago at the 140 Characters Conference in New York City, Curry emerged as a social media star because she explained how seriously she approaches each tweet. That won the respect of the crowd and her Twitter following quickly grew from 40,000 to over one million. Curry’s interview with HiAnthony.com took place at last year’s #140conf, as it’s known on Twitter. She will speak again at this year’s 140 Characters Conference, which kicks off June 15 at the 92nd Street Y in Manhattan.

Twitter is changing, Curry said, comparing it to the evolution of transportation. “When have generations been able to expereince something, knowing that they’re at the ground stage of something? It’s a rare experience.”